Terms And Conditions

This agreement (“Agreement”) is made by and between MFMA DIGITAL. (“eLeadMedia”) and you (the “Publisher”) effective as of the date (“Effective Date”) that Publisher clicks the Accept button below. 

Whereas, eLeadMedia maintains an online exchange network (the “Services”), which is a suite of services that enables an independent marketer to identify and conduct promotional campaigns that are made available by third-party merchants (the “Advertisers”); and Whereas Publisher desires to use the Services to conduct marketing campaigns, either directly or through Publisher’s network of independent marketers (“Marketing Affiliates”);

Whereas Publisher acknowledges receipt of the Order (defined below) and expressly agrees to comply with it, and furthermore understands that engaging in acts or practices prohibited by this Agreement or the Order will result in immediate termination of this Agreement, termination of Publisher’s relationship with eLeadMedia, and forfeiture of all money that eLeadMedia may owe to Publisher;

Now, therefore, in consideration of the covenants, promises and conditions contained in this Agreement, and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereby agree as follows:

  1. Over a period of time beginning on the Effective Date, Publisher may use the Services to promote Advertisers’ offers.
  2. Publisher shall only use advertising and marketing copy and creative materials (collectively “Advertising/Marketing Copy”) provided by Advertiser. No substantive changes shall be made to any Advertising/Marketing Copy without eLeadMedia’s and the Advertiser’s express prior consent in writing.
  3. eLeadMedia shall have the immediate and exclusive right to use, exploit, and sell any information obtained in connection with traffic driven to eLeadMedia’s site. Neither Publisher nor Marketing Affiliates shall have any right to or interest in such information other than the right to be paid in accordance with the terms of Agreement.
  4. Advertisers pay commissions to Publisher in accordance with the commission schedule posted for each campaign. eLeadMedia will facilitate payment by collecting funds from Advertisers and distributing commission payments (less the applicable transaction fee) to Publisher. Publisher has no right to receive a commission for a payable action (e.g. sale, credit card submit, or submission of contact information by a consumer) that is invalid, generated by fraud, charged back, refunded, or in excess of the maximum of the number of actions specified (in either case, referred to in this clause as “Excess Units”). eLeadMedia will nevertheless have full and exclusive rights to use, exploit, and sell any information obtained from traffic generated from the delivery of such Excess Units, and the delivery of all such Excess Units shall remain subject to the terms and conditions contained in Agreement.
  5. Publisher shall comply with eLeadMedia’s Advertising Rules (the “Advertising Rules”), which appear below as Appendix A, and which are incorporated herein by reference. eLeadMedia reserves the right to modify the Advertising Rules from time-to-time, and shall notify the Publisher in the event of any changes. If Publisher objects to any changes to the Advertising Rules, Publisher’s sole remedy is to terminate this Agreement by providing eLeadMedia with written notice thereof.
  6. Publisher may utilize the services of third parties or networks (“Marketing Affiliates”) to promote Advertisers’ products and services only with the prior express written consent of eLeadMedia. eLeadMedia reserves the right to withhold or rescind consent for any reason, including without limitation concerns about the Marketing Affiliate’s marketing materials or methods. Any payable action by an unapproved Marketing Affiliate is an Excess Unit for which no compensation is due. 6.1. Publisher agrees that for the purposes of Agreement, the acts and omissions of Publisher’s Marketing Affiliates shall be deemed Publisher’s acts. Accordingly, Publisher agrees without limitation to indemnify and hold harmless eLeadMedia for the acts and omissions of its Marketing Affiliates. Additionally, Publisher agrees to contractually obligate each Marketing Affiliate to conduct its business in strict compliance with applicable law, the terms of this Agreement, and the Order. Publisher will require its Marketing Affiliates to comply with the terms of the Advertising Rules and the Order and will monitor the activities of its Marketing Affiliates to ensure such compliance. 6.2. If Publisher becomes aware of a breach of the terms of Advertising Rules or the Order by the Publisher or Marketing Affiliate, Publisher will inform eLeadMedia within twenty-four (24) hours of the breach, and provide eLeadMedia with detailed information of the breach and the corrective action taken to resolve the breach. 6.3. To the extent Publisher conducts marketing campaigns through Marketing Affiliates, it shall (1) require each of its Marketing Affiliates to acknowledge and confirm compliance with the Order in writing, and shall maintain records of all such confirmations; (2) require each of its Marketing Affiliates to provide his/her/its full name, and all contact and business information required by the Order; and (iii) expressly notify each of its Marketing Affiliates in writing that engaging in acts or practices prohibited by the Order will result in immediate termination from the Publisher’s network and the forfeiture of all money that may be owed to the Marketing Affiliate.
  7. Publisher and Marketing Affiliate shall, upon request, provide to eLeadMedia reasonable additional assurance of compliance with this Agreement, the Order, and the Advertising Rules. Such additional assurances may include, but are not limited to, evidence of due diligence, copies of emails and advertising materials, copies of all information pertaining to complaints received by Publisher or Marketing Affiliates, evidence of termination of dealings with Marketing Affiliates, and all such other information that eLeadMedia may reasonably require to confirm that Publisher or Marketing Affiliate is acting in strict compliance with all applicable laws, rules, and regulations, as well as the terms of the Order and this Agreement.
  8. If eLeadMedia learns, or has good reason to suspect, that Publisher or a Marketing Affiliate is not in compliance with the terms of this Agreement or the Advertising Rules, eLeadMedia shall have the right to immediately terminate this Agreement without incurring any additional liability or further obligation, or to require Publisher to cause a specific Marketing Affiliate to stop promoting campaigns.
  9. Publisher shall defend, indemnify and hold eLeadMedia harmless against all claims, suits, demands, damages, liabilities, losses, penalties, interest, settlements and judgments, costs and expenses (including attorneys’ fees) incurred, claimed, or sustained as a result of (a) Publisher’s or Marketing Affiliate’s breach of or non-compliance with this Agreement or the Order, (b) Publisher’s or Marketing Affiliate’s violation of any law, or an alleged violation of law, (c) any violation or alleged violation by Publisher or Marketing Affiliate of any rights of another, including breach of a person’s or entity’s intellectual property rights (each (a)-(c) individually is referred to hereinafter as a “Claim”). Publisher’s obligations shall include the payment of eLeadMedia’s actual attorney’s fees (on a monthly basis, or as otherwise incurred), and eLeadMedia shall have the right to retain legal counsel of its choosing. In the event Publisher becomes aware of or involved in any Claim that gives rise to a duty of indemnification, Publisher shall promptly notify eLeadMediaPublisher shall not settle any Claim without eLeadMedia’s prior written consent. Publisher also shall indemnify eLeadMedia from any and all attorneys’ fees and other costs incurred by eLeadMedia in responding to, defending, investigating, and/or enforcing its rights relative to a Claim (and eLeadMedia shall have the right to retain legal counsel of its choosing as set forth above). In the context of this section only, the term “eLeadMedia” shall include members, managers, officers, directors, employees, corporate affiliates, subsidiaries, agents, attorneys, and subcontractors.
  10. Either party may terminate this Agreement provided the party has given the other a three (3) day written notice of termination. Sections 3, 6.1, 6.2, 7, 9-12, 13.2, 14-16, 18-25 will survive for a period of three (3) years from the date of termination.
  11. All notices hereunder shall be given to the appropriate party by email to legal@eleadmedia.com.
  12. This Agreement, or any interest herein, shall not be assigned by Publisher to another party without the prior express written consent of eLeadMedia.
  13. Distribution of Commissions 13.1. eLeadMedia shall distribute Publisher’s commission payment (the “Commission Distribution”) subsequent to receipt of funds from the Advertiser. eLeadMedia may elect to distribute funds prior to receipt from an Advertiser. However, any such election to distribute funds early shall not obligate eLeadMedia to continue distributing Commission Distributions prior to receipt from Advertiser. Publisher is not entitled to payment for a Payable Action that is an Excess Unit. 13.2. Publisher shall maintain thorough and accurate records relating to this Agreement and the business methods and materials Publisher and Marketing Affiliates used to conduct each marketing campaign. Publisher agrees that eLeadMedia, or any designee of eLeadMedia, shall have the right, at eLeadMedia’s sole cost and expense, to audit and copy these records and any source documents used in the preparation thereof during normal business hours upon written notice at least five (5) business days before the commencement of the audit. If the audit reveals an overpayment of more than two percent (2%), notwithstanding the foregoing, Publisher shall immediately compensate eLeadMedia for said overpayment and reimburse eLeadMedia for all of its costs and expenses related to such audit. 13.3. Publisher agrees to use tracking code(s) (also known as “pixels”) as requested by eLeadMedia for network tracking and reporting purposes.
  14. Limitations 14.1. eLeadMedia MAKES NO EXPRESS OR IMPLIED WARRANTY, TO THE EXTENT PERMISSIBLE BY LAW, OTHER THAN THE WARRANTIES EXPRESSED IN THIS AGREEMENT, IF ANY, AND SPECIFICALLY DISCLAIMS ANY WARRANTIES OF MERCHANABILITY OR FITNESS FOR A PARTICULAR PURPOSE. 14.2. In no event shall eLeadMedia or its members, managers, officers, directors, employees, contractors, attorneys, licensors, or licensees be liable to Publisher or a Marketing Affiliate for any indirect or direct lost profits, or other incidental, consequential, or special damages, even if advised of the prospect of such damages. In no event will eLeadMedia’s total cumulative liability hereunder, from all causes of action of any kind, including without limitation contract, tort (including negligence), strict liability, breach of warranty, misrepresentation, or otherwise, exceed the total amount paid by eLeadMedia to Publisher under this Agreement during the three months prior to eLeadMedia’s receipt of written notice from Publisher of a claim of liability.
  15. Confidential Information 15.1. The parties acknowledge that in the course of fulfilling their obligations under this agreement, Publisher may have access to certain confidential information of eLeadMedia (“Confidential Information”), which may include but is not limited to: all documents, marketing materials, data files, information, and other materials made available to Publisher in connection with Agreement, including without limitation: names, email addresses and other personal information pertaining to leads; eLeadMedia’s sales, cost, pricing, and financial information; the names and contact information for potential and actual eLeadMedia customers; the identity and contact information of eLeadMedia’s employees, contractors, other publishers, and other marketing affiliates; the methods used by eLeadMedia to acquire consumers; eLeadMedia’s business plans; marketing strategies, methods, and materials; computer programs and source code; and all related information (collectively “Confidential Information”) shall be deemed to have been furnished to Publisher in confidence and shall remain the exclusive property of eLeadMedia during and after the term of Agreement. Publisher shall keep in strict confidence all Confidential Information. Publisher shall not at any time use Confidential Information for its own benefit, or disclose or permit any of its employees, agents, or representatives to disclose Confidential Information without eLeadMedia’s prior written consent. Publisher further represents and warrants that it shall not use the Confidential Information to compete with eLeadMedia, solicit eLeadMedia’s customers, or circumvent this Agreement. 15.2. Confidential Information does not include: 1) Information already known to Publisher before disclosure; 2) Information already known to the public, other than as a result of breach of Agreement; 3) Information properly received from a third party; 4) Information subsequently independently developed; and Information required to be disclosed by law; and 5) All such other information that is the exclusive property of Publisher and which, if disclosed, could cause harm to Publisher. 15.3. Publisher, on its own behalf and on behalf of its Marketing Affiliates hereby represents and warrants that it shall not, for any reason or under any circumstance at any time, directly or indirectly use, convert, apply, appropriate, employ, alter, transform, assign, put into operation or otherwise use any of the Confidential Information, in whole or in part, for any purposes whatsoever, other than as expressly permitted herein. Publisher acknowledges any such action taken by it or its Marketing Affiliates is in contravention to this Agreement and is strictly prohibited. 15.4. A breach of this section will cause eLeadMedia irreparable harm and shall entitle eLeadMedia to immediate injunctive relief, in addition to an award of damages. But for Publisher’s willingness to agree to this section, eLeadMedia would not have entered into this Agreement with eLeadMedia.
  16. Publisher warrants and represents that: 16.1. It and its Marketing Affiliates shall conduct all communications, advertising, marketing, sales, and transmissions in strict compliance with all applicable laws, rules, and regulations, including but not limited to all laws, rules, and regulations governing: 1) the transmission of unsolicited commercial electronic mail messages or “spam” (this includes without limitation the Can-Spam Act of 2003); 2) email and Internet-based marketing (this includes without limitation the Telemarketing Sales Rules of the United States Federal Trade Commission); 3) marketing to minors; and 4) the Fair Credit Reporting Act; and 16.2. That Publisher’s use and Marketing Affiliate’s use of the Advertising/Marketing Copy will not infringe the rights of a third party or violate any applicable law.
  17. Termination 17.1. Either party may terminate this Agreement by providing no less than three days written notice. 17.2. eLeadMedia may terminate this Agreement immediately if it learns of, or has good reason to suspect that, Publisher or its Marketing Affiliates have breached any material provision or express warranty in this Agreement, or is in violation of the Order. Subsequent to such termination: 1) eLeadMedia shall incur no liability or further obligation to Publisher; 2) eLeadMedia may share all information about Publisher and its Marketing Affiliates with any law enforcement agency, government agency, or individual or entity claiming to have been harmed by any such breach; and 3) Publisher shall forfeit all Commission Distributions.
  18. Each party represents and warrants that execution and performance of this Agreement shall not violate any agreement to which such party bound, any applicable governmental law or regulation to which it is subject, or any intellectual property or other third party right.
  19. The failure of either party to insist upon or enforce performance by the other party of any provision of this Agreement or to exercise any right under this Agreement shall not be construed as a waiver or relinquishment to any extent of such party’s right to assert or rely upon any such provision or right in that or any other instance; rather the same will be and remain in full force and effect.
  20. Neither party shall be held responsible for any delay or failure in performance of this Agreement caused by fire, hurricane, tornado, earthquake, tidal wave, meteor strikes, civil war, Internet brown-outs or black-outs, computer hacking, or acts of terrorists (“Force Majuere”) if the effects of such Force Majuere could not have been avoided through the application of reasonable foresight or diligent effort.
  21. Nothing contained herein shall in any way be construed to interpret this Agreement as creating a partnership, joint venture, employment or franchise relationship between the parties hereto. It is expressly agreed that the parties are acting hereunder as independent contractors and under no circumstances shall any of the employees of one party be deemed the employees of the other for any purpose. This Agreement shall not be construed as authority for either party to act for the other party in any agency or other capacity, or to make commitments of any kind for the account of or on behalf of the other. In this regard, neither party shall hold itself out contrary to the terms of this provision, and neither party shall become liable for the representation, act or omission of the other contrary to the provisions hereof.
  22. This Agreement shall be governed by and construed in accordance with the laws of the country of operating of the network("eLeadMedia"). The parties hereby agree to submit to the exclusive jurisdiction of country of the network of operating of the network ("eLeadMedia")
  23. All monetary amounts specified in this Agreement are in United States dollars.
  24. This Agreement is the complete agreement between the parties with respect to the subject matter hereof, and supersedes and replaces all prior agreements, communications, and understandings (both written and oral) regarding such subject matter. The terms and conditions of this Agreement will prevail over any contrary or inconsistent terms in any other writing. This Agreement may only be modified by a written document executed by both parties. This Agreement was prepared jointly by both parties and their attorneys. The terms of the Agreement are not to be strictly construed against either party.
  25. In the event that a suit or other action is commenced against either party of this Agreement by the other to construe or enforce any provision of Agreement, the prevailing party shall be entitled to an award of reasonable attorney’s fees and court costs in addition to all such other available damages.


  1. Prior Approval Required: All text and creative used by Publisher and Marketing Affiliate in its advertising must be provided by the Advertiser. If Publisher or its Marketing Affiliates wish to generate or use their own content or creative, they must notify eLeadMedia of the intent to do so and must obtain eLeadMedia’s express written consent and approval in advance..
  2. Trademarks: Publisher and Marketing Affiliate will not use any trademark, trade name, logo, or other proprietary material of eLeadMedia except with the permission of eLeadMedia and subject to any conditions that eLeadMedia may impose on such use. Publisher and Marketing Affiliate agree to not misrepresent eLeadMedia or its products and services.
  3. Compliance Regarding Communications: Publisher and Marketing Affiliate will conduct all communications, advertising, marketing, broadcasts, and transmissions in strict compliance with all applicable laws, rules, and regulations, including but not limited to all laws, rules, and regulations governing: 1) the transmission of unsolicited commercial electronic mail messages or spam (this includes, without limitation, the Can-Spam Act of 2003 as amended); 2) email and Internet-based marketing (this includes, without limitation, the Telemarketing Sales Rules, and the various rules and regulations of the Federal Trade Commission); 3) marketing to minors, being persons under 18 years old; and 4) the Fair Credit Reporting Act.
  4. No Incentivized Lead Generation: Publisher and Marketing Affiliate shall not use incentivized lead generation methods or techniques.
  5. When using email as a promotional method: 5.1. Emails must have accurate email header information (including source, destination, and routing information) and accurate subject lines; 5.2. Emails must include an identification that the message is an advertisement or solicitation; a functioning return email address or other Internet-based mechanism that a recipient may use to “opt-out” of receiving future messages; and a valid physical postal address of eLeadMedia. 5.3. Publisher and Marketing Affiliate must not send email messages to an email address that has opted out. Publisher and Marketing Affiliate must not sell, lease, exchange or otherwise transfer or release any such email address except as required by law; 5.4. Publisher and Marketing Affiliate must enable eLeadMedia to monitor email messages at eLeadMedia’s request to ensure compliance with all applicable laws; 5.5. Publisher must monitor, and will take all reasonable steps necessary to allow eLeadMedia to monitor, the activity of Marketing Affiliates and any other person or entity used to send out email messages; 5.6. Publisher and Marketing Affiliate must not send email messages to email addresses that have been improperly obtained, including addresses harvested from the Internet without consent and randomly generated addresses; 5.7. Publisher and Marketing Affiliate must not send email messages from accounts obtained using scripts or other automated means of registering for multiple email accounts; 5.8. Publisher and Marketing Affiliate must not use email accounts or domain names that were creating using information that falsifies the identity of the registrant; and 5.9. Publisher and Marketing Affiliate must not relay email messages through a computer or network without permission.
  6. Endorsements: All advertising using endorsements must strictly comply with the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR , Part 255, as currently amended).
  7. Use of Third Party Intellectual Property: Publisher and Marketing Affiliate shall not use any content that infringes upon the rights of third party, including copyright, trademark, privacy, publicity or other personal or proprietary right.